No title Assignment Example | Topics and Well Written Essays - 1250 words

No title - Assignment Example The dive sites include the internal fresh marine forms and the slighter ocean parts. Other diving sites can be in the canals, lakes, quarries, rivers, dams and springs. Most parts of the world have all this sites and it is an ideal global market that EnerGlide Technology Corp should enter. There is a diving site in Blue Heron Bridge, in USA, Florida at the Riviera Beach. This is a potential marketplace for the company to major into. The corporation should think of investing its watercraft to this place. Another diving site where there is a potential market is in Hawaii, USA at the Kona Mantas. It is recommended for the divers to visit this area to explore the nature wonders here. They will kneel on the bottom off that is shallow at the Keahole point, and then attract the plankton by using their dive lights. It is a beautiful habitation that tourists like to holiday. The tourists visiting the place would prefer to use watercrafts that are quite. It is indeed a great opportunity for a market for products of EnerGlide Technology Corp. Another diving potential market area for the corporation is Must-Dive destination in the Caradonna. There is also a diving site in Vandenberg in the USA and many other places in Europe and Africa and the entire world. There are many diving sites along the world, and this makes diving an ideal place for watercrafts’ market. Another global market area is reef tourism. Reef tourism is an area that most tourists like to visit and enjoy an attractive scenery of reefs. Oculis, the initial product of the corporation is an equipped personal electric watercraft that has an innovative underwater module of viewing for the reef tourism. It enables tourist without any disturbance to observe marine life. Global markets are all over the world and a good example is the Great Barrier Reef. The Great Barrier Reef stretching across the coastline of Queensland is a tourist attraction site that the Oculis will be needed.

Harley Davidson in Pursuit for Female Riders Essay

Harley Davidson in Pursuit for Female Riders - Essay Example The project talks about the objective of the event, the marketing strategy applied by the company to gain success in the market and stay ahead of its competitors and the promotional methods adopted by Harley Davidson in respect to the event. Recommendation to HD is not required as it has adopted all the necessary strategies needed to make an event a success and HD being a big brand, the brand names is enough for it to generate potential customers and create awareness. Overview about the Company Harley Davidson is a US based manufacturing company of motorcycles which was founded way back in 1903. Harley Davidson started with a mission to ride with every customer and apply with them the connection in each and every market the company serves in order to create a superior value for the stakeholders. The company’s vision is to fulfill the dreams of every biker on the road by providing them with extra ordinary bikes and with satisfied experience. Harley Davidson aims to fuel the pas sion for freedom in their customers and express individuality. Hardly Davidson provides an emotional connection with Harley Davidson bikes and other related products. The company believes in providing superior quality of products because of the trust and brand loyalty the customer’s shows in the brand and the company1. As male section is often known for their urge to drive a Hardly Davidson and own one, similarly for the female riders Harley Davidson has introduced bikes and has conducted events to encourage the female riders to drive their HD. The Harley Davidson community has organized an event for females, the Garage Party mainly targeting the female sections2 . Situation Analysis Situation This project on event management talks about the event that Harley Davidson organizes for its female riders. The events are conducted by the dealers of HD and it continues for around a month in different states of US. HD conducts two events for females, the Garage party and women riders ’ month. It was conducted in the month of May when thousands of women across the world came together to become a part of HD. Women participated in events like Garage party and supported worthy cause3. Objectives The objective of such an event was to fulfill the dreams of females from learning to ride a HD to buy the right bike and to ride in the road with great confidence. The event was conducted for a cause which was attended by thousands of females across the world. Marketing Strategy HD had released that the bikes were not only ageing but also the percentage of female customers have increased over the years. The company knew that with a change in demographics the sales could be affected and realized the necessity to tap into the new market segment for females. The company’s initial strategy was to take over the brand Buell in order to tap the new market segment. The Buell bike was ideal not only for new riders but also for small riders and particularly for female ri ders. Seeing the growth in female customers Harley Davidson adopted the marketing strategy of product extension. The company introduced new bikes specially made for the women customers. Women are not only purchasing the smaller and light bikes but according to information on HD website, females purchasing the 883 Sportster Hugger which is designed with lower seat and short