Zara Marketing Plan - 2293 Words

Executive summary General introduction (including a concise consumers and category market/ trend overview) Entry mode -The suitable mode of entry for Zara to enter the clothing industry in Vietnam is franchising. -As Vietnam’s joint venture regulations are strict; the Vietnamese investors must own at least 51% of the enterprise’s capital. This will create some difficulties to Zara in term of controlling the business. -Therefore, franchising is more suitable because the mode of entry is suitable for entering a small country and subject to significant cultural differences from Zara’s home base (Spain) as Vietnam. -In term of financial, franchising creates another source of income for Zara, through payment of franchise fees, royalty and†¦show more content†¦- use social media such as YouTube, Facebook, and Twitter as a good communication channel to its consumers and a tool to develop brand community. - not only focuses on customers but also its employs by applying internal branding, which prods its staff to better understanding, managing and delivering Zara brand. Product strategy Product strategy is one of key elements of a brand strategy that leads to the success of a brand strategy. - create its culture to customers: â€Å"you better get it today because you might not find it tomorrow† by leaving large areas empty in its expensive retail shops and encouraging occasional stock-outs. - gathering information to make the decisions on garments sold in all the markets where Zara operates (Bonache and Cervià ±o, 1996). - store managers decide the specific garments that will be put on display in the store to meet the customer’s taste in that area (Fabrega, 2004). - launch new features with high quality standard - differentiate its products to meet customer’s requirement and needs: product production and delivery in fifteen days; Changes of an existing garment can be put on display within two weeks; manufactures its â€Å"live collections†; lauching 11,000 new items every year (Ghemawat and Nueno, 2003). - Service strategy* * Physical evidences Evidence is a product help consumers understand our product. It is not directly involved inShow MoreRelatedMarketing Plan: ZARA1571 Words   |  7 Pages IV. Swot Analysis V. Marketing objective and goals VI. Marketing Strategy and Tactics VII. Implementation and Control De La Salle University-Dasmarinas Bachelor of Sciences in Business Administration major in Human Resource Development Management Zara Clothing Company Marketing Plan By Mr. Carl Jastine Eugenio Ms. Angelica May Ignacio Ms. Mary Christine Agojo Ms. Shenna Mae Reyes Mr. Eric Balaoro I. Executive Summary Zara is the largest retail companyRead MoreZara Marketing Plan Draft3462 Words   |  14 PagesHigher Diploma in Sales and Marketing – YEAR 3 Marketing Planning ZARA Course code/Class: 21905F/3D Group members: Chan Oi Yee (3) Chan Wing Sum (4) Cheng Jacqualine Wing Chun (5) Chiu Ka Man (9) Fong Ka Man (13) Leung Hoi Yi (22) Lecturer: Ms Cherry Tsui CONTENT INTRODUCTION EXCECUTIVE SUMMARY SITUATION ANALYSIS (PEST) SITUATION ANALYSIS (SWOT) SITUATION ANALYSIS (5 FORCES) OBJECTIVES (SHORT TERM) OBJECTIVES (LONG TERM) OBJECTIVES (PULLBACKS) TARGET MARKET MARKETING STRATEGIES FINANCIAL PLANNINGRead MoreZara Marketing Plan1529 Words   |  7 PagesConference on Industrial Logistics Zara’s mission: To produce a fashion forward product for the masses Zara Tidbits †¢ Amancio Ortega quit his sales job to start the business with just 5,000 pesetas ($83) †¢ Founded in 1963 as a maker of ladies’ lingerie in the Galician town of La Coruà ±a †¢ Today, 70-year-old chairman and majority shareholder, Mr Ortega, is Spain’s richest man. Zara †¢ Flagship enterprise of Inditex (2001 IPO) †¢ Sales of 3.2 billion â‚ ¬, EBIT of 476.1 million â‚ ¬ in 2003 and EBITRead MoreZara marketing plan2438 Words   |  10 Pages Marketing European School of Economics, New York Campus Student: Adina Dairbekova Professor: La Perla 20th December 2013 TABLE OF CONTENTS INTRODUCTION This academic paper analyzes the marketing aspects and theories that are being applied to the company Zara, and analyzes and evaluates the marketing performance of the company. The report will cover the following topics: 1. The production of a concise external marketing auditRead MoreSwot Analysis : Marketing Planning1708 Words   |  7 PagesMarketing planning is the process that enterprises focus on customers’ needs, organize various business activities, through concerted mutual product strategy, pricing strategy, promotion strategy and placing strategy to provide customers with satisfactory goods and services, and then achieve business goals (Piercy Morgan, 1994). Some scholars think that adopting benchmarking in marketing planning is easier to lead imitation. Enterprises tend to set competitor s marketing activities as templatesRead MoreMarketing4467 Words   |  18 PagesThe marketing strategy comparison between HM (in UK )and Metersbonwe company CHENG YI PSB Academy Abstract Clothing brand chain has been a trend over the world, which has gained much profit for the clothing retailers, such as HM, ZARA, CA and so on. They are very good at using their special marketing strategies to manage their brands. While in China, there are many brands try to use this manage model, whereas, they are still inexperienced, whose marketing strategies shouldRead MoreZara Is A High Fashion Concept1396 Words   |  6 PagesZara is a high-fashion concept store offering apparel, footwear and accessories for women, men, and children, from newborns to adult age 45. Zara stores have two basic product lines: men’s clothing, women’s clothing and children’s clothing representing respectively 22%, 58% and 20% of sales. Each of these clothing lines consists 5- sub-categories which are lower garment, upper garment, shoes, cosmetics and complements ( Shankar, Verzosa and Mittias, 2009, para 10). It is possible see some examplesRead MoreFast Fashion Industry: Growth of Zara and Inditex Essay1532 Words   |  7 Pagesfast fashion approach is Zara (Hayes Jones, 2006). Zara is a child company of the parent company Inditex. Zara stores have established the stride for merchants around the globe in creating and shipping fashionable clothing (â€Å"Case 3-4. Continued Growth for Zara and Inditex†, 2013). Their marketing approach has helped them become extremely successful in terms of providing the customer with. International marketing strategies and its efficiency assists in the expansion of Zara. Cultural understandingRead MoreEssay on Zara Case1442 Words   |  6 Pageseconomics, is low cost, high control, and quick turnaround. Zara is just one of six retail stores operated by, Inditex, the parent company. Inditex owns Comditel, a subsidiary, which manages the dyeing, patterning, and finishing of gray fabric and supplied finished fabric to external as well as in-house manufacturers. By owning this company, Zara is able to maintain low cost production while being able to finish fabric in a week. Zara has the ability to obtain its main raw materials as well asRead MoreNew Retail Shop in Plovdiv- Zara1497 Words   |  6 PagesProject Executive Summary In recent months, Zara has observed the demand for a second retail shop in Bulgaria, located in Plovdiv. Therefore, the business aspect for this project is the growing and developing of the trademark Zara. The fact that Zara already has its first shop in Bulgaria (Sofia) and the profits are really higher, leads to the assumption that the project for opening a second shop will gain even higher results in the future. What is more, there is an analysis that shows the more

Dark Romanticism - 1392 Words

4. Define â€Å"Dark Romanticism† as you understand it by discussing two works by different authors. Account for the rise of this kind of writing in America and evaluate its appeal and significance then and now. The Dark Side of Romanticism Romantic literary texts focus on the expression of emotion. Authors during the Romantic period developed and integrated the idea of the individual being the main focus in life. Romantic authors focused on the individual being at the center of their own happiness and destiny and evil dwelling outside mankind. Dark Romantics believed that evil is not only found in nature and in other people but evil also dwells inside every human being. Dark Romantics argued that earlier writers had ignored the darker side of†¦show more content†¦In â€Å"The Tell-Tale Heart,† Edgar Allen Poe depicts a gruesome tale. His use of dark imagery and harsh words make this story an unmistakable product of the Dark Romantic period. Poe’s use of the first person narrator adds an important dimension to the story. The narrator’s thoughts are eating him alive and Poe clearly portrays this to readers by repeating words and having the narrator constantly que stion himself: I paced the floor to and fro with heavy strides, as if excited to fury by the observations of the men --but the noise steadily increased. Oh God! what could I do? I foamed --I raved --I swore! I swung the chair upon which I had been sitting, and grated it upon the boards, but the noise arose over all and continually increased. It grew louder --louder --louder! And still the men chatted pleasantly, and smiled. Was it possible they heard not? Almighty God! --no, no! They heard! --they suspected! --they knew! --they were making a mockery of my horror!-this I thought, and this I think. But anything was better than this agony! This makes the narrator untrustworthy and unreliable. This also helps to illustrate Dark Romanticism’s questioning of mankind. Poe focuses on how unstable the narrator is and how the unconscious mind can destroy a man. The narrator drove himself absolutely crazy over the old man’s mysterious eyeball. He was obsessed with the eye and this caused the narrator to have extreme paranoia. The reader never finds outShow MoreRelatedDark Romanticism As A Literary Genre Essay2034 Words   |  9 PagesDark romanticism originated from the despairing nature from the sub genre s literature and the impact from earlier romantic literature. Furthermore, even though it represented the opposite of philosophical belief, dark romanticism is a literary sub genre that was developed in the mid-nineteenth century during the transcendental philosophical movement. Because dark romanticism derived in this fashion and began in the fascinating time period of 1840-1860, it produced some of the most recognized writersRead MoreDark Romanticism By Edgar Allen Poe1625 Words   |  7 PagesOne of the biggest literary of all times was known as dark romanticism. This kind of literature comes from the darkness inside of a person. Many people who like this style are know to be obsessed with gothic nature. Dark Romanticism is also know to come from darkness in the human soul, original sin, and a dark outlook on society. Dark Romanticism is the complete opposite of romanticism. According to what is dark romanticism â€Å" Dark Romanticism is. A sort of genre threat combines traditional love objectsRead MoreEssay on The Everlasting Dark Shadow of Romanticism2650 Words   |  11 Pages For many, saying or hearing the word romanticism evokes numerous stereotypical and prejudged definitions and emotions. The biggest reason this probably happens is because of how closely romanticism sounds like romance. The similarity of the sounds and spelling of the two words can lead to some thinking that the two words mean the same thing or are closely related. Although romanticism and romance do share some similarities in their spelling and pronunciation they couldn’t be more different. InRead MoreGothic Fiction Of Hawthorne And Poe Essay1919 Words   |  8 Pagesto the gothic scene. I will explore and compare some of their works with hopes of identifying what I find to be some of their genius contributions to this dark romantic style. Gothic fiction is a genre of literature that is comprised of numerous particular elements. It is a subgenre of romanticism and can be conflated with dark romanticism. This flavor of writing was most popular from the late eighteenth through the early nineteenth centuries. The name gothic fiction relates to gothic EuropeanRead MoreThe Dark Romanticism Of Edgar Allan Poe1497 Words   |  6 Pagesthe era of Romanticism, but Poe’s poems focused primarily on the Dark Romanticism, developed under Romanticism. The era of Romanticism was commonly described as showing raw emotion, but there was still a conflict in the story. The purpose of Romanticism was for the writer to feel free; there were no rules when it came to this form of writing. Dark Romanticism was looking at the gothic side of stories rather than the heroism stories, which focused more on death, and the flaws of humans. Dark RomanticismRead MoreGothic Literature : The Dark Side Of Romanticism1518 Words   |  7 PagesGothic literature is the dark side of Romanticism. The theme of Gothic stories is either mysterious, horror, or even death. Nathaniel Hawthorne and Edgar Allan Poe are authors that demonstrate Gothic literature. Some of their work include, â€Å"The Cask of Amontillado† written by Edgar Allan Poe and â€Å"The Birthmark† by Nathaniel Hawthorne. The Cask of Amontillado tells how the narrator Montresor seeks revenge on his acquaintance, Fortunato. Montresor to desperate measures and did not catch. However, inRead MoreThe Fall Of The House Of Usher : Poes And Dark Romanticism1007 Words   |  5 PagesThe Fall of the House of Usher: Poe’s and the Dark Romanticism Edgar Allan Poe (1809-1849) born in the United States was a poet, writer, critic, and journalist recognized as one of the greatest exponents of the Dark Romanticism (Ultan and Olson, 51). Dark Romanticism is an American literary subgenre emerged in the nineteenth century from the philosophical movement called transcendentalism. Dark Romanticism, broadly speaking, rely very little on perfection as an innate quality of the human being,Read MoreThe Man Of The Crowd And Ligeia By Edgar Allen Poe1726 Words   |  7 Pagestext. The darkness displayed in these works allude to the ongoing theme of the ambiguity of sin. Both authors, Poe and Hawthorne, are considered to be Dark Romantics because they both center their works around the conflict between good and evil in every individual and showcase the dark side of human nature. In using elements from Dark Romanticism, Poe and Hawthorne create characters who struggle in their ability to find one’s own true self, resulting in characterà ¢â‚¬â„¢s inability to accept and understandRead MoreDevelopment Of Narrative, By Nathaniel Hawthorne, And Edgar Allen Poe1302 Words   |  6 Pages1800s, when authors such as Washington Irving, Nathaniel Hawthorne, and Edgar Allen Poe began to attract readers with them. These authors were from the Romanticism period. Three characteristics of Romanticism are having a profound love of nature, passionate nationalism, and a fascination with the supernatural. Stories by these authors share dark times and mysterious events. Irving uses the pseudonym to create a persona in the name of fiction. This rising form of literature seats itself well inRead MoreThe Tell Tale Heart And The Birth Mark Only A Couple Of Months Apart1428 Words   |  6 Pagesyoung couple, Aylmer and Georgiana, and how the latter’s birthmark becomes the obsession of the former. Poe and Hawthorne’s literary genre of Dark Romanticism opposes human perfectibility, and both writers employ symbolism, irony, similar characters and plot to convey the theme that obsessions will inevitably lead to destruction. The authors of American Romanticism held a particular disdain for science, which they made visible through the aggressor characters in their short stories. Both aggressors wanted

Winning the Lottery Free Essays

Victor M. Rivera Christina ENG 1250, EOL53 26 January 2013 Winning the lottery Winning the lottery is the wish and desire of every person in the world. In Fact, it can either make life miserable or wonderful, full of joy. We will write a custom essay sample on Winning the Lottery or any similar topic only for you Order Now It can cause a change of personality in steadily. But, when individuals that lived a normal poor or middle class life overnight become worth more than they could ever imagine. At that point, it creates life risk, family issues, or even depression. Overall there’s a good and bad side to winning the lottery. Like getting rid of debt, or taking care of your family future. Considering the luck of winning the lottery, there are a few cause and effect to that tremendous change of life which will affect each and everyone in your path of lifestyle forever. Wishing to be a lottery winner sound great but when the actual moment arrives, it will transform each and every person in a different way for life. â€Å"Why is winning the lottery great? † First of all, it can help you pay all debt and help establish a better future for loved ones. But, also can create more debt if you don’t know how to manage your money right. It can help your children future as well by providing better education and a secure ticket to college. In fact, it can be opposite children decided not attending further education or waste the life saving on other unimportant things. There’s even time it can be a life risk. Everyone in the world will know the winner of the lottery ticket. It would also create an uncomfortable environment. Everything will change from being a calm easy going day to having daily reporters at your door steps, having agencies calling to provide there services, or even at same time people will start calling for a part of the money like family members, friends, and other source asking for help. Establishing safety and security procedures would have to be the first step to any millionaire winner overnight. Deborah L. Jacobs, Forbes staff states, â€Å"As it happens, winning the lottery isn’t always the happy ending to a life story anyway†(par. 4). According to numerous winners it can help or destroy your family. More money is more problems. Which in the future can change your kind, sweet heart to a mean, cold-hearted person brought upon of the numerous attention and pressure from family, friends, and other sources. It will or can lead to depression. Depression can lead to spending, drinking, or even bigger terrible things. Everything is going to be difficult in a way with money or without money. Winning the lottery is everyone’s dream but it can really become a nightmare. By, simply playing $5, $10, or $15 at your local gas station. It can make an incredible change to your life style and future. Without knowing if the changes will be for better or worse. Sadly to say money doesn’t always bring happiness like some people would think and can cause distress, rather than joy. Disappoint my come from having that amount of money in your life. Eventually not matter what you do and say life is going to be like being on a spot light your whole entire life. Your biggest responsibility will be to secure, protect, and guarantee the safety of yourself and nearby family. Well, every choice in life has a cause and effect. So, sometimes it takes more thinking to obtain a better answer or just analysis the situation you can probably determine the outcome. Winning the lottery can give you a lot but, also can take from you the most valuable and priceless possession you ever had before. Work Cited Jacobs, Deborah L. â€Å"Winning the Lottery Isn’t Alway a Happy Ending. † N. p. , 28 Nov. 2012. Web. www. forbes. com/sites/deborahljacobs/2012/11/28/winning-the-lottery-isnt-always-a-happy-ending/. How to cite Winning the Lottery, Papers

How Shakespeare Present the Wood in ‘a Midsummer Night’s Dream’ Essay Sample free essay sample

In Shakespeare’s ‘Midsummer Night’s Dream’ we see two of import scenes explored. the Athenian Court and The Wood. which introduce the slightly paralleled yet differing universes of the Athenian lovers and the faeries severally. The Athenian Court. a topographic point of order and emotional direction is in complete contrast to the supernatural Wood. in which Torahs of natural philosophies are defied. â€Å"creatures are swifter than the moon’s sphere† and animals can easy suit inside flowers. for illustration. The behaviour within the wood is by unwritten regulation. fickle. The predicament between the feuding Oberon and Titania is impacting the clime of the universe. the seasons have wholly changed because of their actions. for illustration. It is non merely the forest born animals who suffer the effort of irrational behaviour. as Helena demonstrates. Helena can non accept the fact that Dimitrius hates her and even presents her feelings as sim ilar to the attractive force of metal upon metal â€Å"But you draw non press ( ie magnetic ) . We will write a custom essay sample on How Shakespeare Present the Wood in ‘a Midsummer Night’s Dream’ Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I am steel ( pure and strong. True to him. as in pure. ) † . In the same sense she shows an about nonvoluntary reaction to his presence â€Å"Leave your power to draw† . about proposing there is nil she can physically make to halt the attractive force. She is drawn towards him. though she knows he is â€Å"hard hearted† like a lodestone ( known in this context as a magnetic rock. further endorsing up the point that he is like a magnet to her ) . except she claims to non be hard hearted. yet every bit â€Å"true as steel† . demoing her prospective devotedness When Dimitrius tells her that he hates her. †I love thee not† . Helena even claims that â€Å"Even for that. make I love thee more† . like every clip she is told she can non hold Dimitrius. the more she needs him. Her irrational behaviour reaches the point of entire dismissal of her Athenian heritage by the fact that she is willing to free of her cherished virginity ( in Athenian Law. and beyond. it was thought as cockamamie to get married a non virg in bride due to the liklehood that she would hold been pregnant and that the adult male would be forced. without cognition of the fact to raise a kid that is non his and a kid that would no uncertainty inherit his estate ) . Helena claims that her life is neer a â€Å"desert place† ( lonely ) when Dimitrius is about. and that â€Å"with the rich worth of her virginity† she was willing to allow Dimitrius handle her as if she is a â€Å"spaniel† ( noteworthy due to a spaniel’s trueness to its proprietor ) . This is interesting as it highlights the entire deficiency of regard for the Athenian jurisprudence in which they have merely departed from the appreciation of. Helena is willing to allow Dimitrius mistreat her â€Å"Spurn me. work stoppage me† and her deficiency of ego self-respect is to the full evident here. She even tries to ground with her wild behavior by claiming â€Å"It is non dark when I do see your face† . moreover. connoting Dimitrius is her â€Å"world† . Described by Puck. the Wood is the the â€Å"Forests Wild† . in other footings: a topographic point of mischievousness and finally. merriment. In comparing to the Torahs and somewhat suppression of Athens. Puck sees any errors as an alibi for arch behavior and jeer: â€Å"What fools these persons be† . Here is an wild society. where emotions are exposed. In Athens. life is rationalised: like the three options given to Hermia due to her reluctance to get married Dimitrius. The fairy universe. in contrast to Athens is non at all contained or managed ( like the alterations in seasons and the consequence of doing life a wretchedness for those outside of the wood. like a deficiency of winter festivals for the worlds this twelvemonth ) . The most simple difference in order is the deficiency of order within the wood and the about absolutism suffered within the walls of Athens- with Torahs that have to be obeyed. The wood becomes a topographic point of danger ( notice the battle between Helena and Hermia ) . The absolutism is replaced with the unleashing of overmastering feelings and potency for irrational behavior. where the norms of society are ignored ( ie Helena no longer caring for her virginity ) .